How to REALLY Use LinkedInEither you’re part of the social business steamroller… or you’re part of the road.Every business must become a finely-tuned social business to prosper in today’s digital world. And LinkedIn is the essential lever for achieving success. Find out how to REALLY use LinkedIn to:StandOut in Social Business•Align your personal, professional and corporate brands to StandOut on LinkedIn•So that your entire organization projects socially credible thought leadership to a global audience•And then turns that audience into a community of REALLY fervent fans.StandOut in Social Selling•Inspire your sales team with socially credible strategies that succeed with a socially savvy audience•Accelerating results at each stage of the new social sales funnel•Hitting the sales targets that REALLY matter to the organizationStandOut in Social Recruiting•Effectively position yourself as the employer of choice to a social generation•Allowing your recruiting team to find, win and hold the best talent•Driving down the costs of hiring delays and turnover.'Strategic. Practical. Engaging. Everyone in business needs this book'Dr. Ivan Misner, Founder of BNI